Crafting the ultimate patient experience with digital marketing
In today’s digital age, personalisation isn’t just a buzzword — it’s the gold standard for patients, especially in the healthcare industry, where every patient’s journey is as unique as their DNA. Personalised patient experiences not only elevate patient satisfaction...
Leveraging AI Marketing to Grow Your Medical Practice
In today’s digital age, the healthcare industry is experiencing a significant transformation in how medical practices reach and engage with patients. Unfortunately, traditional marketing methods are not enough to compete in a crowded market. That’s where Artificial...
The Forefront of Healthcare Marketing with AI
At the recent SAHBA Transition to Practice conference, Avily’s CEO, Khaalid Gaffoor, shed light on the transformative power of AI in healthcare marketing. Khaalid emphasised Avily’s position as an industry leader in this new way of marketing. In his presentation, one...
Is Email Marketing Right for Medical Practitioners?
In today’s digital world, where instant communication reigns supreme, medical practitioners often ponder the relevance of email marketing. Is it an outdated trend, or does it still hold its ground in the realm of patient outreach and engagement? With the healthcare...
7 Effective Social Media Strategies for Dentists
In today’s digital age, having a solid social media presence is essential for all healthcare businesses, and dental practices are no exception. With patients increasingly turning to social media to research and review their healthcare providers, dentists need to...
Crafting the ultimate patient experience with digital marketing
In today’s digital age, personalisation isn’t just a buzzword — it’s the gold standard for patients, especially in the healthcare industry, where every patient’s journey is as unique as their DNA. Personalised patient experiences not only elevate patient satisfaction...
5 ways SEO can revolutionise your online presence
In South Africa, the digital landscape is blooming, and with it, a surge in potential patients turning to the internet for their health queries. However, with everyone jostling for a piece of the digital pie, how can your healthcare practice truly stand out? The...
Making the most of ‘micro seasons’ in healthcare marketing
In the dynamic world of healthcare marketing, there’s a new rhythm to the year proving to be incredibly potent — micro seasons. At Avily, we’re leveraging this trend to maximise digital marketing efforts, but here’s how you can too. What are micro seasons? You’re...
Leveraging AI Marketing to Grow Your Medical Practice
In today’s digital age, the healthcare industry is experiencing a significant transformation in how medical practices reach and engage with patients. Unfortunately, traditional marketing methods are not enough to compete in a crowded market. That’s where Artificial...
Embracing Telehealth: A game changer for healthcare professionals
In the ever-evolving healthcare landscape, telehealth has emerged as a revolutionary force. Not only does it offer new ways for patients to access healthcare, but it also opens up a wealth of opportunities for medical professionals. What is telehealth? At its...
The power of reviews: How to use patient feedback to boost your medical practice
As a healthcare professional, it’s normal to feel like you’re constantly seeking ways to promote your practice. The truth is, it’s not always easy to convince prospective patients that your services are worth it. That’s where patient reviews come in handy. Read: 5...
How to measure the success of your healthcare marketing efforts
The healthcare industry has become increasingly competitive in recent years, and healthcare marketing is now an essential tool for medical providers to reach and engage with potential patients. However, simply creating a marketing campaign is not enough. You need to...
The advantages of video marketing for medical practices
Video marketing is a powerful tool that can revolutionise the way medical practices in South Africa interact with their audiences. By utilising video content, medical professionals and practitioners can reap all the benefits - from boosting brand awareness and...
Healthcare marketing trends to look out for in 2023
The state of digital marketing in the healthcare industry is constantly changing and adapting to new trends and technologies, and this year is no different. Our top prediction is that technology will be at the forefront of this year's trends, including artificial...