Digital Marketing & Reception: Can They Work Together?
Can your reception staff handle your marketing in their "spare time?" We advise against it. Time is hard enough to spare, and digital marketing deserves the time and attention of someone with marketing expertise. Your front desk staff does, however, play a vital role...
4 Ways to Build Trust with Patients Online
Trust is essential to any relationship, and it's a critical factor in maintaining relationships between doctors and patients. Building trust with patients, in person, depends on creating the best possible experience in the office. So how do practices maintain that...
Dental marketing strategies
Dental marketing strategies can be difficult to create and implement, especially if you're doing it without the help of a marketing team. Wouldn't it be nice to waive the trial and error period and get right to the dental marketing strategies that work? I've yet to...
5 Reasons Your Practice Is Losing Patients
It costs your practice about five times more to acquire a new patient than to keep an existing patient within your database. That's why patient retention is so necessary –the overall loss of a patient's lifetime value is not something you want to give up. To retain...
Digital Marketing & Reception: Can They Work Together?
Can your reception staff handle your marketing in their "spare time?" We advise against it. Time is hard enough to spare, and digital marketing deserves the time and attention of someone with marketing expertise. Your front desk staff does, however, play a vital role...
4 Ways to Build Trust with Patients Online
Trust is essential to any relationship, and it's a critical factor in maintaining relationships between doctors and patients. Building trust with patients, in person, depends on creating the best possible experience in the office. So how do practices maintain that...
Ways To Generate Positive Online Reviews
People can say almost anything they want about your practice online. It may be challenging, but earning more positive reviews is worth it–if you hope to grow your practice and keep people coming back. Positive reviews online are more important than ever before. 1....
5 “Small” Details That Affect Patient Retention
In the business of healthcare, the care you provide and your expertise will always be the most important things. That doesn't mean that you should ignore those "small" things that can make or break a patient's experience. These 5 seemingly small details could mean...
Set Your Social Media Profiles Up for Success
In a recent study, 90% of adult internet users said they use social media to find or share health information. Undoubtedly, social media is a significant part of people's lives. If you're in the healthcare business, social media may help you to increase your brand...
Why are some practices so successful?
Medical practices all over South Africa are struggling. In this industry, we see practices in affluent areas fail while practices in lower-income areas thrive, and many of our clients don't understand why that is. Surely, if the location is right, and If you give...
Is Your Practice Mobile Friendly?
Optimising your healthcare marketing efforts for mobile is more important than ever as patients continue to use smartphones and tablets for health information. Here’s how you can do that successfully: 1. Define your Mobile Audience Mobile users tend to be younger than...
Why Social Media Is Great for Your Practice
People spend such a considerable amount of time on their mobile devices, particularly on apps like Facebook and Instagram, apps which have millions of active users every month. The question we ask is whether healthcare providers can connect with these same people...
Healthcare staff training you’re missing out on
Our experience shows that up to half of new patient inquiries result in no revenue. To successfully market your practice, you need to ensure that you not only have a great marketing team on your side but a well-trained internal team; it's about building relationships...
Why Your Practice Needs a Website
Why does my practice need a website? For a medical practice looking to survive and thrive in the midst of the information age, an online presence is essential. Whether your practice is struggling to stay afloat or sustained by a steady stream of referrals, the web...