Healthcare Marketing Strategies for 2020

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How to make yourself more credible as a dentist

How to make yourself more credible as a dentist

Dental care is something that will never go away - people will always need to have their teeth tended to. But with the influx of dental professionals in South Africa and the competitive nature of the industry, it can be challenging to set your practice apart from the...

Why are some practices so successful?

Why are some practices so successful?

Medical practices all over South Africa are struggling to reach their full potential. In this industry, we see practices in both affluent and lower-income areas struggle to consistently bring in new patients, and many of our clients don't understand why that is....

Is Your Practice Mobile Friendly?

Is Your Practice Mobile Friendly?

Optimising your healthcare marketing efforts for mobile is more important than ever as patients continue to use smartphones and tablets for health information. Here’s how you can do that successfully: 1. Define your Mobile Audience Mobile users tend to be younger than...

The Looming Threat: Ransomware

The Looming Threat: Ransomware

What is ransomware? Ransomware is one variety malicious software that infects your PC and denies you access to your data.The malware creates a random key and locks off information behind a wall of encryption. This particular type of malware is labeled ransomware as it...

The 2 Questions Website Visitors Want Answers to

The 2 Questions Website Visitors Want Answers to

Your website acts as a virtual doorway to your practice. And it’s what you want patients to see when they search for healthcare providers online.   But before you visualise ideas for your website, ask yourself: “What do patients really want to know when they...