5 ways patients search for doctors online
Reaching more patients in the modern world means looking at how your prospective clients search for their next doctor - online. Healthcare practitioners who take advantage of digital marketing tools have a better chance of attracting more patients. Research indicates...
Dental Website Features You Need
A dental website can be tricky to design. If you think of the internet as a bustling city, your website is essentially your storefront and your marketing is the road that leads people there. Without marketing, very few visitors will stumble into your storefront. But,...
5 Reasons Your Practice Is Losing Patients
It costs your practice about five times more to acquire a new patient than to keep an existing patient within your database. That's why patient retention is so necessary –the overall loss of a patient's lifetime value is not something you want to give up. To retain...
Digital Marketing & Reception: Can They Work Together?
Can your reception staff handle your marketing in their "spare time?" We advise against it. Time is hard enough to spare, and digital marketing deserves the time and attention of someone with marketing expertise. Your front desk staff does, however, play a vital role...
4 Ways to Build Trust with Patients Online
Trust is essential to any relationship, and it's a critical factor in maintaining relationships between doctors and patients. Building trust with patients, in person, depends on creating the best possible experience in the office. So how do practices maintain that...
Ways To Generate Positive Online Reviews
People can say almost anything they want about your practice online. It may be challenging, but earning more positive reviews is worth it–if you hope to grow your practice and keep people coming back. Positive reviews online are more important than ever before. 1....
5 “Small” Details That Affect Patient Retention
In the business of healthcare, the care you provide and your expertise will always be the most important things. That doesn't mean that you should ignore those "small" things that can make or break a patient's experience. These 5 seemingly small details could mean...
Why are some practices so successful?
Medical practices all over South Africa are struggling to reach their full potential. In this industry, we see practices in both affluent and lower-income areas struggle to consistently bring in new patients, and many of our clients don't understand why that is....
Is Your Practice Mobile Friendly?
Optimising your healthcare marketing efforts for mobile is more important than ever as patients continue to use smartphones and tablets for health information. Here’s how you can do that successfully: 1. Define your Mobile Audience Mobile users tend to be younger than...
Healthcare staff training you’re missing out on
Our experience shows that up to half of new patient inquiries result in no revenue. To successfully market your practice, you need to ensure that you not only have a great marketing team on your side but a well-trained internal team; it's about building relationships...
Why Your Practice Needs a Website
Why does my practice need a website? For a medical practice looking to survive and thrive in the midst of the information age, an online presence is essential. Whether your practice is struggling to stay afloat or sustained by a steady stream of referrals, the web...
The Looming Threat: Ransomware
What is ransomware? Ransomware is one variety malicious software that infects your PC and denies you access to your data.The malware creates a random key and locks off information behind a wall of encryption. This particular type of malware is labeled ransomware as it...
Importance of an Online Presence to Your Practice
The importance of a strong online presence in the current atmosphere of the information age is great and only grows with each passing day. Smartphones, tablets, laptops and desktop computers are serving as doorways, through which potential clients can take a peek into...
3 Ways Dental Office Design Impacts Your Practice
A well-conceived interior design enhances your professional image, makes your practice more efficient, improves productivity, and ultimately builds profitability. Patient Satisfaction Your patients’ impressions of your practice are shaped by how they perceive your...