The Forefront of Healthcare Marketing with AI
At the recent SAHBA Transition to Practice conference, Avily’s CEO, Khaalid Gaffoor, shed light on the transformative power of AI in healthcare marketing. Khaalid emphasised Avily’s position as an industry leader in this new way of marketing. In his presentation, one...
Crafting the ultimate patient experience with digital marketing
In today’s digital age, personalisation isn’t just a buzzword — it’s the gold standard for patients, especially in the healthcare industry, where every patient’s journey is as unique as their DNA. Personalised patient experiences not only elevate patient satisfaction...
The Importance of a Good Dental Website Design
Your patients come to you for the perfect smile, but does your online presence smile back at them? It might seem like a strange question, yet in today’s technology-driven world, a professional website can make all the difference between a bustling waiting room and a...
AI in Healthcare Marketing: The Modern Cure
A Marketing Transformation in Progress Check your pulse: there’s a marketing transformation in progress, heading straight for your medical practice faster than you can say “scalpel.” AI in healthcare marketing is no longer a futuristic buzzphrase—it’s a powerful tool...
TikTok Doctor: Crafting The Ultimate Patient Experience on TikTok
Picture this: you’re scrolling through TikTok, laughing at a dog doing tricks, grooving to a trending sound, and then—bam—a doctor pops up. Not just any doctor, though. A TikTok doctor who isn’t just answering your health questions but doing it with...
Attracting Patients Through Google
Attracting Patients Through Google Marketing your medical practice on Google isn’t just about staying relevant—it’s essential for long-term success. By appearing at the top of search results, you’re competing and positioning your practice as a trusted healthcare...
Looking Back on Our Recent Healthcare Conferences
In recent weeks, we had the privilege of attending two prominent healthcare conferences: the South African Dental Association (SADA) and the South African Health Business Academy (SAHBA). Both events were filled with incredible opportunities to engage with dental and...
The importance of video marketing
Let’s get straight to the point. You’ve mastered patient care, tackled medical school, and can recite procedures in your sleep. But if you’re still relying on an old brochure in your waiting room for marketing, it’s time for an upgrade: video marketing. In today’s...
The Power of Video Marketing in Healthcare: Because Who Needs a Textbook When You Have Youtube?
Let’s cut to the chase. You’ve mastered the art of patient care, you’ve tackled medical school, and you can recite complicated procedures in your sleep. But when it comes to marketing your practice, are you still relying on that old-school, dusty brochure in the...
8 Ways to Boost Patient Engagement With WhatsApp
In the digital age, staying connected with patients has never been more crucial. Enter WhatsApp — a versatile, user-friendly platform that has changed how healthcare professionals interact with their patients. By integrating WhatsApp into your practice, you can...
How Branding and Marketing Can Ensure the Longevity of Your Medical Practice
In the competitive field of healthcare, establishing a strong brand is not just about making an impression — it’s about making a lasting connection. For medical professionals, branding goes beyond logos and taglines to encompass the complete patient experience. As a...
A healthcare professional’s guide to building a personal brand on social media
In today’s digital age, where the first impression of a brand if often online, establishing a strong personal brand on social media is not just advisable, but essential. As a dedicated medical professional, building and managing a personal image that resonates...
Why Cybersecurity is Essential in Healthcare Digital Marketing
In an age when digital data is available at our very fingertips, cybersecurity, particularly in the healthcare space, is paramount. As healthcare digital marketing continues to evolve, so does the need for heightened digital security measures to protect...
Google Ads vs Facebook Ads: Everything You Need To Know
Trying to understand the world of healthcare digital marketing can sometimes feel like reading a doctor’s handwriting. For healthcare professionals looking to market their services, choosing the ideal platform for ads can make all the difference. When it comes to...