The Forefront of Healthcare Marketing with AI
At the recent SAHBA Transition to Practice conference, Avily’s CEO, Khaalid Gaffoor, shed light on the transformative power of AI in healthcare marketing. Khaalid emphasised Avily’s position as an industry leader in this new way of marketing. In his presentation, one...
Crafting the ultimate patient experience with digital marketing
In today’s digital age, personalisation isn’t just a buzzword — it’s the gold standard for patients, especially in the healthcare industry, where every patient’s journey is as unique as their DNA. Personalised patient experiences not only elevate patient satisfaction...
How to Create a GMB for Your Medical Practice
Patients aren’t flicking through phone books anymore. They’re pulling out their phones, typing “doctor near me,” and scrolling through your GMB. If your practice doesn’t appear, you’re basically invisible. That’s where GMB (Google My Business) comes in. Think of it...
How to Develop the Perfect Medical Website
Your medical website is your digital waiting room. Except, unlike the one in your practice, patients cannot flip through old magazines while they wait. They are scrolling. They are clicking. And if your medical website does not grab them within seconds, they are...
SEO vs. Google Ads: A Duo You Didn’t Know You Needed
Alright, let’s talk SEO vs. Google Ads. You're a doctor. You know your way around a scalpel or a stethoscope. You’ve spent years honing your medical craft, so why does something like "healthcare marketing services" feel like a migraine without the Panado? Let’s clear...
Medical Practice Branding: More Than Just a Pretty Logo
Let’s be honest—medical practice branding often ends up near the bottom of the priority list, right next to “figure out what’s wrong with the printer” and “finally update the Google profile.” But if you want to stand out, be remembered, and actually get booked by...
Mapping the Online Patient Journey: Why Your Practice Needs a Healthcare Marketing Platform That Works at Every Step
Let’s face it—very few patients jump straight to “book now.” The real journey often begins with a late-night scroll, vague symptoms, and a sea of open Google tabs. Before they look for your name, they look for answers. If you want to reach them before your competitors...
Navigating the HPCSA Guidelines: The Essential Guide to Marketing for Healthcare Companies
Picture this: You've just launched a sleek, informative new campaign for marketing for healthcare companies. Social media posts are buzzing, the website traffic is soaring, and you're feeling pretty proud—until an email lands in your inbox mentioning something called...
Unleashing the Power of Medical Ads: Why Marketing Your Practice Matters
Marketing your practice might sound like a chore. It’s easy to imagine that “sell, sell, sell” vibe that makes your skin crawl. But let’s be honest: without effective marketing, even the most brilliant doctor or medical professional will struggle to stand out in a...
The Importance of a Good Dental Website Design
Your patients come to you for the perfect smile, but does your online presence smile back at them? It might seem like a strange question, yet in today’s technology-driven world, a professional website can make all the difference between a bustling waiting room and a...
AI in Healthcare Marketing: The Modern Cure
A Marketing Transformation in Progress Check your pulse: there’s a marketing transformation in progress, heading straight for your medical practice faster than you can say “scalpel.” AI in healthcare marketing is no longer a futuristic buzzphrase—it’s a powerful tool...
TikTok Doctor: Crafting The Ultimate Patient Experience on TikTok
Picture this: you’re scrolling through TikTok, laughing at a dog doing tricks, grooving to a trending sound, and then—bam—a doctor pops up. Not just any doctor, though. A TikTok doctor who isn’t just answering your health questions but doing it with...
Attracting Patients Through Google
Attracting Patients Through Google Marketing your medical practice on Google isn’t just about staying relevant—it’s essential for long-term success. By appearing at the top of search results, you’re competing and positioning your practice as a trusted healthcare...
Looking Back on Our Recent Healthcare Conferences
In recent weeks, we had the privilege of attending two prominent healthcare conferences: the South African Dental Association (SADA) and the South African Health Business Academy (SAHBA). Both events were filled with incredible opportunities to engage with dental and...