Trying to understand the world of healthcare digital marketing can sometimes feel like reading a doctor’s handwriting. For healthcare professionals looking to market their services, choosing the ideal platform for ads can make all the difference.

When it comes to marketing giants, Google and Facebook stand out as the top advertising platforms medical professionals should use. The trick is determining if either or a combination of both is best for you and your practice.

Understanding Google Ads

In 2024, it’s no secret that the majority of us are seeking medical information online. Google is the number one search engine on the internet, and patients are flocking to it to search for practitioners and medical advice. 

Google ads place your practice right at the forefront of patient searches, guiding patients to your practice based on various factors, such as your website visibility and budget.

What are the benefits of Google Ads?

• Timing: Connect with patients exactly when they’re seeking healthcare services or information.
• Tracking: Easily see how many people are clicking on your ads and taking action, like booking appointments.
• Budget: You control how much you spend, paying only when someone clicks on your ad.

When to use Google Ads

Google ads are ideal for medical practices offering services to patients who require quick care or answers. In addition, doctors, dentists, and other healthcare providers can attract more patients actively looking for specialities.

Getting to know Facebook Ads

Facebook ads can help introduce your practice and services to patients based on their interests and online behaviour. Here, you can engage your audience community, share information, and connect with patients.

What are the benefits of Facebook Ads?

• Targeting: Identify potential patients by their demographics, interests, and behaviours.
• Engagement: The use of images and video content helps to tell a store about your practice, improving brand awareness.
• Cost: Facebook typically offers a lower cost per impression, which is ideal for creating awareness or educational campaigns.

When to use Facebook Ads

Facebook ads are ideal for becoming a key opinion leader in your community. You can also educate your audience by sharing valuable health tips and information, establishing yourself as a trusted source.

Blending Google and Facebook Ads for Comprehensive Marketing

In general, we find that a mix of Google and Facebook ads is key for helping practices reach their marketing goals. Google can attract patients at the moment they’re searching for health services, while Facebook keeps your practice top-of-mind through engaging, informative content.

Developing a Marketing Strategy that Covers all Bases

1. Define Your Goals

What do you want to achieve? More appointments, increased awareness, or community engagement?

2. Allocate Your Budget Wisely

Decide how much you want to spend on each platform based on your goals and the specific needs of your practice.

3. Learn and Adjust

Use the data from both platforms to understand what works best for your practice and refine your strategy accordingly.

At Avily, we specialise in comprehensive medical marketing to help medical professionals reach and retain more patients. Our in-depth understanding of both Google and Facebook allows us to provide your practice with a personalised approach, ensuring you get the best out of your budget.

Get in touch to discuss how we can help your medical marketing efforts.