It’s no secret that private dental care is a competitive sector with plenty to offer. In the past decade, dental practices have had to adjust how they attract and retain patients through unique dental marketing strategies.
This is mainly due to patients seeking out healthcare practitioners primarily online. Research shows that over 80% of patients turn to the internet to seek out professionals, and your online presence plays a major role in their final decision to enquire.
A little bit about us
At Avily, we know the ins and outs of the dental industry. We are marketing professionals who have worked with thousands of healthcare practitioners and medical facilities to grow their businesses and attract new patients.
After seeing a gap between the healthcare sector and patients, we decided to take the leap and create a bridge. Our goal is to connect patients with medical professionals who provide quality and affordable healthcare services. During our years of experience, we have won multiple Best Dental Website Design & Dental Marketing awards globally.
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Dental marketing strategies
With over 500 dental professionals using our services, we have a knack for dental marketing. Our team has assisted some of the most prestigious dental professionals in South Africa reach new heights with their practices and build brands that everyone knows and loves.
One of the most vital factors we have learned throughout our years of experience working with dental practitioners is that dental marketing is multi-faceted and requires a unique combination of techniques.
1. Understanding your needs and goals
Our first step? Getting to know you and your dental practice. Every dental practice is unique and requires specific strategies to succeed. We want to help you succeed and grow your reputation to one that patients know and trust. Therefore, we need to understand your needs, goals and practice culture.
2. Establishing a dental marketing plan
When we create a dental marketing plan, we take into account your practice location, budget, services and brand before putting together our strategies. This may include a website build, redesign, social media marketing and management, campaigns and advertising tools.
Once we understand your goals and budget, we can create a tailored marketing plan that expands on how we will implement our various strategies. Our detailed proposal includes our plan of action, list of services and costing.
3. Implementing our strategies
Even though strategies may differ, the goal remains the same: to attract and retain patients. We use unique AI software to optimise your content across the internet so that your dental practice appears in potential patients’ searches.
Our dental websites are designed to be high-end, high-functioning sites that let patients know what they can expect from your services and dental practice. We have experienced teams of developers and copywriters that will curate your information into a reliable website that functions perfectly across devices and engages patients.
With campaigns, we aim to make your listing number one. Using search engine optimisation (SEO), keywords and eclectically curated content, we can manipulate Google Analytics to make your dental practice a top search when patients search for dentists in your area.
Knowing your ideal patient is key to boosting your enquiries and conversions. We use our advanced marketing techniques to target potential patients that fit the location, demographic and affordability that you are seeking.
Find out more about our marketing strategies here.
Dental professionals we’ve helped
We have worked with over 500 dental practitioners, all varying in size and budget. Many of these clients are leading professionals in the dental industry. So we know what it takes to successfully market your dental practice and understand what potential patients are looking for.
We build client relationships based on trust and longevity – marketing is a journey that we embark on to maintain continued success for your dental practice. Many of our clients began at a baseline revenue and saw extensive growth with our services.
When The Gentle Dentist first signed with us, they had just started their practice and were receiving zero enquiries. Today, they are one of Centurion’s most sought-after dental practices and are fully booked.
JJS Dentistry is one of our most prestigious and long-standing clients, and we have assisted him in transforming his dental practice into a world-class, luxury dental facility that attracts patients from around the world.
With the right budget, timing and careful precision, we can help you achieve your goals and establish your online identity.
Grow your practice with our sure-fire tips.