8 Aug, 2016

More often than not, clients find themselves in the predicament where they have a website, but they are not getting their moneys’ worth from it. This leads to the unwelcome feeling that investing in an online presence was a poor choice and they would probably be better off not having it.

We live in the technological era now, where the best way to bring patients to your practice is through the use of online tools. When a doctor is needed, one is unlikely to skim through the phonebook or go to the geographically closest practitioner without some kind of guarantee of a quality service. Most doctors rely on word of mouth to attract patients and great service to retain them. However, these days most people rely on the so-called “online presence”; researching which doctor is closest, what their rates are and what reviewers have said about their quality of health care. If you currently have a website, but are not seeing any rise in patient numbers, it is not necessary to remove your online presence, but rather to enhance it.

Search Engine Optimization (SEO) is all about making you more prominent on the most popular search engines, such as Google and Bing. What we at Avily do is structure the design of your website so that, when certain keywords are searched for online, you show up as one of the first results, which are inevitably going to be clicked. This means more cyberspace traffic to your website and it means more patients to your practice.

SEO at Avily is not a once-off procedure. We strive to maintain your position on the first page by constantly monitoring traffic to your website and making constant adjustments and upgrades. This is to ensure that you stay on top of the Google search game for the keywords you have requested. However, with that being said, the SEO process is not an immediate one. It takes time to research the effectiveness of requested keywords and formulate a strategy. If needs be, we will make changes to your existing content to structure it more towards your requested keywords. It also takes time before search engines process your individual site and rank it accordingly, but it is this thoroughness that brings in successful search results.

Investing in SEO for your website is a long term venture that has consistently brought more business to our existing clients and is highly recommended to make an online presence as successful as possible.