Your practice website is probably the only part of your marketing strategy that works for you round the clock. One primary benefit of your website is that it gives prospective patients the ability to book an appointment with you any time – day or night. So how do you get people to do that? It’s not as complicated as it might seem!
We’ve rounded up some tried and tested ways to get what you really from your practice website: more appointments!
Use SEO to drive traffic to your practice website
People can’t book appointments if they don’t know you exist! Search engine optimization (SEO) is a marketing strategy that increases your search engine rankings to push organic traffic to your practice website. 75% of searchers don’t go past the first page of search results, so being on the first page is one of the most effective ways to get patients to your site.
Make Sure Your Website is Mobile-Friendly
70% of all internet traffic comes from mobile devices, such as smartphones, and a lot of people rarely use a desktop computer anymore. If your website doesn’t perform correctly on smartphones, people will immediately leave your site.
The good news is that Avily developers create practice websites with mobile in mind. If your practice website is due for a refresh, give us a call and ask about our responsive websites. Responsive sites adapt to the screen they’re on, meaning they look great on desktop computers, laptops, tablets and phones.
Click-To-Call from your Practice Website
Since so much of web traffic comes from mobile devices, making phone numbers clickable is an easy way to make your practice website more comfortable to use. The Avily team can easily do this if you don’t already have it.
Make Your Contact Form User-Friendly
Contact forms are essential for converting website visitors into patients. If your form is too long, though, you’ll scare people away before they even get started.
Include the basics on your form to make it as straightforward as possible. By making it easier for people to contact you, prospective patients are more likely to do so. You can get any additional information over the phone or when they arrive for their appointment.