Medical website design is a key component in attracting new patients. Most patients in need of a medical professional will begin their search online. Even if you get all your patients from referrals, patients are still going to check your website before booking. A weak online presence could be a deal-breaker. That’s why we’re breaking down our top medical website design tips.
Medical Website Design and the HPCSA
First and foremost, your website must be HPCSA compliant. Before you can focus on which medical website design elements will get you new patients you have to ensure the safety of all your patients. Make sure your web designer specializes in medical to ensure HPCSA compliant form fills and more.
Choosing the Right Pictures
There’s an art to choosing the right pictures and imagery for various sections and pages of your medical website. At Avily, we employ both web designers and graphic designers to source and manipulate imagery that patients can relate to. Often, we’ll conduct an onsite photoshoot at the client’s office to make the most impact.
Looks Aren’t Everything
Your website might look exactly as you wanted it to—but that doesn’t mean it’s ready to launch. Too often, good-looking websites miss some of the critical marketing aspects that convince patients to call your office.
Mobile Medical Website Design
A majority of your prospective patients are searching for medical professionals on their cellphones. With the increased popularity of mobile devices, web design has evolved to adapt to the way patients use their devices. Take a look at your website on your mobile devices – both your tablet and cellphone. If you have to scroll too far to get important information, if there’s too much text or if things don’t look right, you’re losing patients.
Your Copy Can Cost You
Medical website design is about a lot more than aesthetic. A punchy headline can keep a prospective patient from leaving your website. But a bad headline can cost you patients. Besides that, bad copywriting or misleading text could get you into legal trouble, which you want to avoid at all costs.
Include Medical Reviews
Patients can leave reviews on multiple off-site locations, such as Google and Facebook. You have little control over the types of reviews displayed on these websites, but you can create a system for leaving verified reviews on your own website. Automated systems are available (through agencies like Avily) to manage your online reviews without much extra effort for your staff. See why doctor reviews are so crucial to your practice or hospital website in this guide. You can also read up on how to generate patient reviews here.
Keep Website SEO in Mind
Great website design incorporates elements that help your medical website rank higher in the search engines, like Google. We call this SEO or search engine optimization, and there’s a very intricate science to it. It’s about more than using the right keywords.
Keep Your Website Patient-Oriented
When it comes to your medical website design, patient behaviour and their expectations should always come first. Doctors often write or design websites with their own preferences in mind. They want to include a lot of information or technical details, which can be overwhelming to potential patients.
Don’t Skip the “Little” Stuff
The details matter when it comes to converting patients from your medical website. Something as seemingly small as a contact number on a single page, a form, or a misworded paragraph can send patients to your competition. If you aren’t sure whether your website is up to scratch, give us a call and we will evaluate it for you. You’ll get a full report of its strengths and weaknesses with our recommendations for improvement.