How to measure the success of your healthcare marketing efforts

The healthcare industry has become increasingly competitive in recent years, and healthcare marketing is now an essential tool for medical providers to reach and engage with potential patients.

However, simply creating a marketing campaign is not enough. You need to know how to measure your healthcare marketing efforts to determine if your campaigns are achieving their objectives and to make changes that improve their effectiveness.

As a medical digital marketing agency, we understand the importance of measuring the success of your healthcare marketing efforts, and we’re here to help you do just that. Get the low-down on measuring your marketing success through various essential metrics and how they can help you make data-driven decisions to enhance your practice performance.

Website Traffic

Think of your website as the online face of your healthcare practice. It’s where patients go to learn more about your services, schedule appointments and get in touch with your practice. Therefore, tracking your website traffic is a crucial metric for measuring the success of your marketing efforts. 

You can use tools such as Google Analytics to track your website traffic and identify areas for improvement. For example, you can determine which pages are most popular, which pages have high bounce rates (people leave the pages frequently), and where your traffic is coming from (Google searches, social media channels, ads).

Read: 5 Ways Patients Search For Doctors Online

Conversion Rates

You may have heard this term floating around in marketing, but it’s pretty simple – conversion rates measure the number of people who take the desired action after visiting your website (i.e. they make an enquiry or book an appointment). 

Tracking your conversion rates helps you determine the effectiveness of your website’s design, content, and calls to action. It also helps you identify areas where you need to make improvements to increase your conversion rates.

Social Media Engagement

Social media has become a critical tool for healthcare providers to establish their brand identity and reach and engage with patients. Measuring your social media engagement involves tracking metrics such as followers, likes, shares and comments. 

By analysing these metrics, you can determine which social media platforms are most effective for your practice and which types of content resonate with your audience.

Check out: 5 Tips For Building A Strong Social Media Strategy

Search Engine Ranking

This refers to where your website appears in search engine results pages (SERPs). Ranking higher in SERPs increases your visibility and drives more traffic to your website. To measure your search engine ranking, you can use tools such as Google Search Console.

By tracking your ranking, you can identify which keywords are driving traffic to your website and make changes to improve your ranking for specific keywords.

Patient Feedback

Receiving feedback from your patients helps measure the success of your healthcare marketing efforts because it provides valuable insights into how your target audience perceives your practice. 

You can collect patient feedback through surveys, reviews and testimonials. Google and Facebook reviews may also help in understanding how patients perceive your services. By analysing this feedback, you can identify areas where you need to improve to enhance patient satisfaction.

At Avily, we pride ourselves on providing tailored marketing solutions to individual practices and medical professionals seeking growth in their fields.

Not sure where to start? See what digital marketing can do for your practice, or get in touch with us, and we will do a free analysis of your current marketing strategy.