The importance of a strong online presence in the current atmosphere of the information age is great and only grows with each passing day. Smartphones, tablets, laptops and desktop computers are serving as doorways, through which potential clients can take a peek into your practice.

The way in which consumers interact with all industries is changing, and healthcare is no exception. Google reports that near 80% of clients searched online for professionals before making a booking at a practice. This reflects the necessity of a visible online presence for a practice to be successful, and remain comfortably successful in the face of an evolving client base.

The first impression you make is often the most important, and an increasing number of prospective patients are discovering healthcare professionals online. According to Google, over 90% of potential clients view a healthcare practice’s reputation as a key factor when making a decision on where to go. For this reason, and a host of others, it is necessary that you are reflecting your practice in the best possible light and upholding your reputation online.

An active presence on social media alongside your website is also an essential tool as it allows for convenient interaction with patients and other practices. On social media, patients can leave reviews of your practice, that can be used to encourage prospective clients to choose you over other healthcare professionals or allow you to improve your practice so you. The 24-hour nature of social media platforms such as Facebook, Twitter, etc., allows both clients and other clinics to get in touch with you at any time.

At Avily, regardless of the goal you wish to achieve through marketing, we will be with you every step of the way to ensure you are taking the right steps toward attaining it.

For more about professional online marketing, attracting customers – and a free, confidential healthcare marketing assessment – connect with us at: support@avily.co.za or Call us on +272167192146.