2020 marks a brand new decade, so it may be time for you to change the way you approach healthcare marketing. Are you positioning your healthcare practice for optimal growth in the new year?
These tried and trusted healthcare marketing strategies can help you get more new patients in 2020!
Make sure your practice website is fully responsive
As a healthcare practitioner, your website is one of the most important digital assets you have.
A great medical website design puts the focus on user experience and provides clear and immediate value from the moment someone opens the site.
Content-wise, a medical website should explain who you are, what you do and entice readers to book an appointment.
Ensure that the mobile version of your website gives viewers the same content experience as the desktop version – up to 90% of website traffic in SA comes from mobile devices so you want to make sure your website offers mobile users a good experience as well.
If your website needs an overhaul, contact Avily so we can evaluate your website and make improvements.
Develop a healthcare marketing content strategy
The next most important thing when it comes to SEO and website traffic is a solid content marketing strategy.
While content can act as an advertisement, your content should be used for connecting with your audience and positioning yourself as an authoritative figure in your field. When your followers see that your content is insightful, educational and engaging, they’ll trust you and your opinions, and will feel more comfortable booking an appointment with you.
Healthcare practices commonly make the mistake of talking too much about themselves. Rather focus your content on the reader. Speak about the concerns of your audience and aim to improve their lives and inspire them.
You can use the following types of content to achieve this:
Written content, such as blog posts, are one of the best places to start. You can either hire marketing experts like Avily to compose articles, or write them yourself if you feel comfortable.
Continually producing high-quality articles will improve SEO and gradually bring more visitors to your website. The more people you have visiting your website, the greater the chance you have of converting them into patients.
Read more here to find out how you can write engaging blog posts.
These days, healthcare marketing isn’t complete without video marketing. Videos tend to have a higher retention rate than written content and can easily be implemented into healthcare branding.
They can be used to explain treatment options, provide updates on your practice, and discuss news.
Make sure your Online Reputation management is on point
It is estimated that 83% of adult internet users search for health information online. This makes it very important for you to make sure that your practice has positive online reviews.
Reviews of your service will give potential patients insight into what they can expect when they visit your practice.
Alternatively, you can collect reviews by reaching out to current or previous patients with a simple questionnaire.
Develop a solid SEO strategy
Paired with quality content creation, SEO is one of the most effective techniques used in healthcare marketing. Even some basic SEO practices can deliver worthwhile results over time.
Google is becoming increasingly more focused on local SEO. This means that it’s critical to create a well-rounded local SEO strategy to dominate local search, drive new patients to your website and generate new enquiries.
Use social media to connect with new and existing patients
Healthcare marketing can’t exist without a well-thought-out social media strategy. Use social media as a way of engaging with your audience and becoming a part of the community.
Combining some promotions with informative content is fine, but following the 80/20 rule is the best option. This means that 80% of your posts should be informative and beneficial, while the rest can be dedicated to your services.
Use display ads to target the right people
A display ad is the ‘banner’ on a website that stands out from the rest of the website and looks distinctly like an ad. It often features a product image, brand, and call-to-action (CTA).
Display advertising builds your brand and helps others recall your brand when they need your services. Someone might be searching symptoms on Google, browsing a website, or watching a YouTube video, when they notice your image or video advertisement.
At Avily, we use advanced technology to target people who are specifically looking for your medical services.
Track Healthcare marketing campaigns
The healthcare marketing efforts we’ve discussed above will only work if their progress is closely monitored.
Analytics will help you manage, optimise and re-invest in the marketing campaigns that have been proven to be successful, and discard the campaigns that have shown no success.
If you are struggling to put together a healthcare marketing strategy, feel free to contact us. Our healthcare marketing experts will create a customised marketing strategy focused on generating new practice growth and revenue.