A dental website can be tricky to design. If you think of the internet as a bustling city, your website is essentially your storefront and your marketing is the road that leads people there. Without marketing, very few visitors will stumble into your storefront. But, once they get to your dental website, everything needs to be easy to find and easy to understand. Otherwise, you risk them leaving to find another option before they even call your number.
These are the features your website needs to have to help patients schedule their appointments.
Dental Website Call-To-Action!
A call-to-action is a button that prompts the visitor to take action on your website – like calling your practice or filling out a contact form. It’s good practice to have these scattered throughout the website so that no matter what page a visitor lands on, they can easily find a way to complete the action – which for dentists is usually booking an appointment. Next time you visit a dental website, check how many Call Us Now, Book Now or Learn More buttons they have.
Contact forms are vital on dental websites! Many people don’t want to call the practice, they find it easier to communicate via email and so you need to have a system in place where you can still liaise with these people to schedule their appointments.
With a contact form, though, you need to have a reliable response system set up. The enquiries from these forms are typically sent through via email so you want to train your reception staff to be able to handle these enquiries too.
Blogs are a fantastic way to increase your organic website traffic. Search engines prioritise websites that have regular fresh, relevant content. So if you’re blogging regularly, like every week or two, you’re adding vital keywords to your website and you’re showing search engines that you know a lot about dentistry so they’ll see you as an authority and put you in more search results.
Dental Website Pictures
Images on websites are getting more and more important. The catch is that the images need to be relevant and educational – and titled correctly. Google continues to prioritise images in SEO – which means that in order to rank higher, you need images that serve a purpose rather than the typical images of smiling people. You need to show your products, show your practice and show yourself. Dental websites are notorious for using stock images – switch it up and get some patient results, practice photos and staff portraits.
Switching up your website to include the elements above will help bring visitors to your website, and help them use it the way you want it to be used. If you see that you’re getting a lot of impressions but not as many click-throughs, try implementing the elements above. If none of this makes any sense but you’d still like a great dental website for your practice, contact Avily.