How does your practice acquire new patients? If you struggle to answer this question quickly, you may need some new ideas to boost patient acquisition and grow your practice. Here, we’ve outlined some great dental marketing ideas that work to draw in new patients. As the largest healthcare marketing firm in Africa, we’ve found some valuable ways to market dental practices and help them grow.
User-generated content (UGC) is a compelling force. It’s the most influential marketing medium because other people trust it more than anything you say yourself.
Get more reviews online. Reviews will help you rank better in local searches, and they will also help you to build trust and credibility with potential patients. If you see a list of recommended dental practices on Google and three have no reviews, but the last one has forty-five excellent reviews, which would you call?
Besides patient reviews on Google and Facebook, you can also accumulate reviews and display them on your site on a Testimonials page.
Increased Social Presence to Build Trust
An essential part of the dentist-patient relationship is trust. If potential patients don’t trust you, they won’t book an appointment with you.
Building trust with patients is essential to growing a practice. If you can build trust with potential patients before they even set foot in the door, you’ll be able to increase your patient base faster than your competition. You’ll also be able to improve the relationship with your current patients, increasing their loyalty to your practice.
Social media is a great way to do that for dentists.
Facebook is an excellent way to build trust, thanks to its ability to showcase patient recommendations, add information, and create a complete profile. There are a lot of sharing and engagement opportunities for potential patients, which provides excellent opportunities for UGC.
Participate in the Community
Community experiences are a great way to meet people in person, show your loyalty, and establish new and existing relationships. Attending local events like carnivals, sponsor a soccer team, host a charity function, or contribute to causes for your community.
Be sure to publish pictures of your efforts on your social media profiles and let people know what you’re doing. You can also create a page on your website dedicated to community involvement to showcase your efforts.
Produce Valuable Content – Consistently
If you study a hundred different marketing websites, you’ll see a lot of different strategies, ideas and methodologies. One thing that they’ll always have in common, though, is a blog. We have one ourselves! Dental marketing experts know exactly how important a blog is for patient acquisition.
Unfortunately, a majority of medical practitioners don’t have a single post on their websites – a huge missed opportunity. Blogs can help you to
- demonstrate your expertise;
- rank higher in search engines;
- actively bring people to your site when they’re looking for your answers to their questions.
Ask your developer to set up a blog on your website, and commit to having a post at least every other week. Avily offers a content marketing service, which can include regular blog posts. If you want to learn more about content marketing, give us a call.
Dental Marketing Ideas
Dental marketing doesn’t have to be complicated. The best dental marketing ideas act together in various ways to bring new patients to your practice.
Decide which will work best for your dental practice and your patients, and choose a few to start implementing as soon as possible. If you’d like to consult with one of our expert marketers, feel free to give us a call or enquire.